Working together, packaging companies, brand owners, retailers and white goods manufacturers can challenge the conventions of the past with convenient packaging solutions that assist retailers in their merchandising efforts and save space at home. Packaging with a smart system for storing and stacking can save both retailers and consumers considerable amounts of time, effort and money.
It’s a common belief that packaging equals waste. But what is considered more preferable, food waste or packaging waste? Today’s packaging can be made to keep food fresh longer and be just as biodegradable as the food it carries.
Consumers are especially positive towards portion-packed packaging for products that they use less frequently. It’s a practical solution for cutting down on spoiled, unused food. Combining this with packaging that’s biodegradable will make packaging part of the solution.
The need for at-home packaging solutions that reduce waste, save space and help keep things organised is ever growing. Imagine packaging that shrinks as it becomes emptier. Or packaging made from paper that has a memory and automatically folds in proportion to what’s inside. It’s yet another opportunity to create packaging that adds real value in the home and to totally change consumer perceptions about packaging.
Cheese packaging is a large category, but with little variety. Consumers are asking for more functional solutions. This opens the door to several opportunities where we can help brand owners differentiate their offerings with unique multi-functional packaging designs. Providing easier access without sacrificing freshness.
Guilt-free packaging with a story or a clear message about where it comes from and where it will end up is a real opportunity area. Consumers know that when they make a purchase, they are buying both the product and the packaging. Finding ways to communicate environmental and social benefits quickly and clearly, via the packaging will help interested consumers make healthier and more ethical choices. For example, make it known that the package colouring and the message they are reading is done with vegetable dying and/or printing.
Consumers often find it a hassle to dispose of packaging waste. Packaging and wrapping that can be dissolved in the sink or in the toilet would be a challenge, but ground-breaking in terms of sustainable packaging solutions. Imagine the convenience. Less space would be needed to store recyclables and there would be fewer trips to the recycling center.
Consumers love paper and textiles. Here is a paper bag that feels like fabric. The pull string makes reclosing intuitive. Once empty it can be immediately reused for other purposes.
Magnetic reclosing is easy and smart. Consumers would appreciate this if it can be done in a sustainable way. The magnet could be printed either inside or on top of the paper.
Packaging designed for better protection and storage of leafy vegetables like lettuce or kale.
Combining known solutions from different categories can be useful. Here is an idea that combines solutions used in the milk and toothpaste categories and applies them to detergents.